Jun

20

The Top Reasons Your Online Business Competitors Leave You In The Dust…

Filed Under Online Advertising, ROI, SEM, SEO, Search Engine Optimization, business brand, content optimization, drive traffic, online store, search engine marketing, search engine marketing strategy, search engine optimization consulting, search engine strategy, seo consultation, seo consulting, small business strategy, traffic conversion, traffic optimization | Leave a Comment

By: Michael Plante

Does your business have an online website? If you do, how much time is spent making sure that the website is actually performing at optimum levels, and driving visitors and potential customers for your business? How much time is spent performing search engine optimization, or, SEO maintenance to those websites?

You might be surprised to know how many business owners don’t pay too much attention to this very important issue. In fact, you may even be more surprised to learn how you can actually take that little fact and turn into a HUGE advantage for YOUR business.

A lot of business owners are hip to the fact that if they have a website, they open themselves and their business up to a whole new level of people who might be interested in the products or services that their business has to offer. And, as savvy as a lot of people are overall about using the internet, and buying product online, a lot of business owners are not yet as savvy at getting those customers in the “virtual” door of their business.

I am not saying this in a negative sense, purely because I am quite sure that most business owners don’t purposely set themselves up to fail. In fact, business owners set up websites for the express purpose of improving their bottom line revenue numbers. So, why do so many of them ultimately not achieve this goal?

Like so many things in life, it boils down to this: FEAR. Fear of the unknown, and in this case, for a lot of business owners, that fear is directed at this one concept - search engine optimization. Why do they fear it?

Simply put - they don’t know search engine optimization. Or they know of it, but don’t understand how it works, or how to perform it. Again, I am not saying this in a negative sense towards the business owner, I am simply stating the facts.

But, if you, as the business owner, are willing to look at this situation from a business standpoint, and address it in the same light that you would address any part of your business that could be performing better, then you are already in the correct mindset to not only take corrective action,  but you can also position yourself to take advantage of this situation by taking the steps that your online competition is not taking.

In other words - your online competition more than likely is also not taking full advantage of search engine optimization concepts, and if that is the case, adjustments on your website now could pay huge dividends for your business down the road, and in the long term.

Why is this? Simply put, the major search engines will almost always favor a well optimized site over a site that has little or no optimization each and every time.  Every time that the search engines review and refresh their page rankings (organic search listings),  your site will have the opportunity to move higher in those rankings. 

Do you know where your business ranks for search terms you may be trying to rank for? Are you in the top 10 results in Google for your search terms?

Are you aware that, if you are not in those top 10 rankings (1st page of search results) that your chances of being seen by potential customers drops dramatically?  And more importantly - if you are not on that first page of top 10 rankings, who is?  Your competition?  How did they get there?

These are all questions you, as a business owner, need to be asking yourself, and assessing accordingly, if you own a business website.  I would like to provide you with a FREE white paper that addresses in great detail about why businesses fear SEO,  and how you can take advantage of this situation today.  Click HERE to download our FREE whitepaper entitled, “Why Busnesses FEAR SEO” today and start to position your company to overcome and overtake your online competitors  - and start getting some of that business your missing out on today!

Enjoy your weekend!

Michael

Jun

15

SEO/SEM Seminars

Filed Under Online Advertising, PPC, Pay Per Click, ROI, SEM, SEO, Search Engine Optimization, business brand, business branding, content optimization, copyright optimization, drive traffic, search engine marketing, search engine marketing strategy, search engine optimization consulting, search engine strategy, seo consultation, seo consulting, small business strategy, traffic conversion, traffic optimization | Leave a Comment

“Strengthening Your Business Through Online Marketing” Seminars!

 

In this day and age, the timing has never been MORE critical For Your Business To LEVEL THE PLAYING FIELD.

ARE YOU READY TO PLAY?

 

Online marketing research shows that:

Over the next three years 66% of offline businesses, from small businesses and sole proprietorships to large public corporations, will move the majority of their marketing online.

This includes your competitors - and understand, we are referring to your ONLINE competition, who may or may not be the business down the street.

It may be someone across the city, across the country - or around the world. This significantly increases who your competition is, and when you realize that, you realize that each visitor you lose online is a customer lost - to your competitor.

Add to this the fact that 60% of companies find online marketing more efficient and profitable than traditional marketing AND that 74% of businesses plan to increase their online spending over the next three years…

If you’re not establishing your presence online and effectively grabbing your online market share, then your competitors will steamroll you in the very near future.

And if you are ready to take control of this - Go Article Marketing is ready to help you with this all-important task!

We know that you’re already swamped with your day-to-day business responsibilities. Through this seminar, we’re going to give you the exact step-by-step tasks you need to do to get your company online and get the most ROI out of the least effort, time, and money.

Better yet: We’ll even show you how to get someone else to do it for pennies on the dollar.

Our Seminars are full day, intensive training events; For your investment, you will receive:
 
Step-by-Step Training on:

Creating or Re-Designing a Website for Converting Sales
Reinforcing Company Brand and Identity Online
Conducting Competitive Analyses on Your Company and Competition
Reverse Engineering the Efforts of Successful Companies in Your Industry so you can Emulate and Exceed Them
Conducting a Search Engine Optimization Campaign
Conducting a Pay Per Click Campaign
Creating and Promoting Videos
Blogging
Creating a Suite of Social Profiles
Marketing Your Company via Social Media
Tracking Statistics & Conversion Testing
How to Outsource Anything You Don’t Want to Do Yourself
A 47-Page Attendee Workbook for Home-Study that includes:
Exercises for Implementing Everything You’ve Learned
Task Checklists for Each Section
A Copy of Our Training’s Slides Presented During The Training Session, For Review
Post-Training Resources, including hundreds of free resources, tools, and training materials and several step-by-step tutorials.

Our seminar is designed with one thing in mind: Helping business owners increase their ROI and the bottom line with online sales and marketing!

If you would like more information on our seminars, and how they can help your business strengthen your online marketing presence,  and help you out-perform your online competition, go to our Seminar Details Page today!

 

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