Jun

24

Why A Business Blog Is So Important To Your Search Engine Marketing Efforts

Filed Under Online Advertising, ROI, SEM, SEO, Search Engine Optimization, content optimization, drive traffic, search engine marketing strategy, small business strategy, traffic conversion, traffic optimization | Leave a Comment

By: Michael Plante

Trust me on this point, if you trust me on nothing else: You will kick yourself later for not setting up a business blog now.

Why is this?

Simply put, a blog is THE way to get your site visited by search engine spiders quickly, which in turn gets not only your blog, but your entire business site indexed very quickly.  And the more effort you put into your blog, especially in the beginning, the more results you will ultimately see in regards to traffic.  Traffic converts to customers.  Customers convert to sales. 

Blogs are by design considered “spider food”.  When used correctly, the inherent design of a blog attracts all of the major search engines, such as Google, Yahoo, and MSN.   You absolutely cannot go wrong when starting a business blog and using it to promote your business.

The strategy here is two-fold:  Get your links to your main money pages up on your blog through anchor text linking in the “links” section of your blog. These are static links and never go away. 

The other side of this is to post actual blog entries that highlight your services, and establish more anchor text links to those services (pages on your money site).   These posts are crawled by the SE spiders, and show up as posts in the search engine index.  As you get more comfortable with posting to your blog on a regular basis, you can set up additional posts for things such as discounts, special offers, etc.  There is no limit to what you can do to increase your business traffic conversion ratios with a blog.

When people search the internet, if they are using the keywords you establish, they will come up on these posts,  and hopefully, click on them to come back to your site.

Done right,  exploring and implementing this type of strategy is sure to pay off nicely in the longterm for your business site.   The links you establish will enable you to build higher rankings in the search engines,  and over time, will increase your traffic conversion rates.

Want to find out more about this strategy?  Contact Go Article Marketing LLC today for free information on how a business blog strategy can help your business compete effectively.

Jun

20

The Top Reasons Your Online Business Competitors Leave You In The Dust…

Filed Under Online Advertising, ROI, SEM, SEO, Search Engine Optimization, business brand, content optimization, drive traffic, online store, search engine marketing, search engine marketing strategy, search engine optimization consulting, search engine strategy, seo consultation, seo consulting, small business strategy, traffic conversion, traffic optimization | Leave a Comment

By: Michael Plante

Does your business have an online website? If you do, how much time is spent making sure that the website is actually performing at optimum levels, and driving visitors and potential customers for your business? How much time is spent performing search engine optimization, or, SEO maintenance to those websites?

You might be surprised to know how many business owners don’t pay too much attention to this very important issue. In fact, you may even be more surprised to learn how you can actually take that little fact and turn into a HUGE advantage for YOUR business.

A lot of business owners are hip to the fact that if they have a website, they open themselves and their business up to a whole new level of people who might be interested in the products or services that their business has to offer. And, as savvy as a lot of people are overall about using the internet, and buying product online, a lot of business owners are not yet as savvy at getting those customers in the “virtual” door of their business.

I am not saying this in a negative sense, purely because I am quite sure that most business owners don’t purposely set themselves up to fail. In fact, business owners set up websites for the express purpose of improving their bottom line revenue numbers. So, why do so many of them ultimately not achieve this goal?

Like so many things in life, it boils down to this: FEAR. Fear of the unknown, and in this case, for a lot of business owners, that fear is directed at this one concept - search engine optimization. Why do they fear it?

Simply put - they don’t know search engine optimization. Or they know of it, but don’t understand how it works, or how to perform it. Again, I am not saying this in a negative sense towards the business owner, I am simply stating the facts.

But, if you, as the business owner, are willing to look at this situation from a business standpoint, and address it in the same light that you would address any part of your business that could be performing better, then you are already in the correct mindset to not only take corrective action,  but you can also position yourself to take advantage of this situation by taking the steps that your online competition is not taking.

In other words - your online competition more than likely is also not taking full advantage of search engine optimization concepts, and if that is the case, adjustments on your website now could pay huge dividends for your business down the road, and in the long term.

Why is this? Simply put, the major search engines will almost always favor a well optimized site over a site that has little or no optimization each and every time.  Every time that the search engines review and refresh their page rankings (organic search listings),  your site will have the opportunity to move higher in those rankings. 

Do you know where your business ranks for search terms you may be trying to rank for? Are you in the top 10 results in Google for your search terms?

Are you aware that, if you are not in those top 10 rankings (1st page of search results) that your chances of being seen by potential customers drops dramatically?  And more importantly - if you are not on that first page of top 10 rankings, who is?  Your competition?  How did they get there?

These are all questions you, as a business owner, need to be asking yourself, and assessing accordingly, if you own a business website.  I would like to provide you with a FREE white paper that addresses in great detail about why businesses fear SEO,  and how you can take advantage of this situation today.  Click HERE to download our FREE whitepaper entitled, “Why Busnesses FEAR SEO” today and start to position your company to overcome and overtake your online competitors  - and start getting some of that business your missing out on today!

Enjoy your weekend!

Michael

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