Jun
20

The Top Reasons Your Online Business Competitors Leave You In The Dust…

Filed Under Online Advertising, ROI, SEM, SEO, Search Engine Optimization, business brand, content optimization, drive traffic, online store, search engine marketing, search engine marketing strategy, search engine optimization consulting, search engine strategy, seo consultation, seo consulting, small business strategy, traffic conversion, traffic optimization 

By: Michael Plante

Does your business have an online website? If you do, how much time is spent making sure that the website is actually performing at optimum levels, and driving visitors and potential customers for your business? How much time is spent performing search engine optimization, or, SEO maintenance to those websites?

You might be surprised to know how many business owners don’t pay too much attention to this very important issue. In fact, you may even be more surprised to learn how you can actually take that little fact and turn into a HUGE advantage for YOUR business.

A lot of business owners are hip to the fact that if they have a website, they open themselves and their business up to a whole new level of people who might be interested in the products or services that their business has to offer. And, as savvy as a lot of people are overall about using the internet, and buying product online, a lot of business owners are not yet as savvy at getting those customers in the “virtual” door of their business.

I am not saying this in a negative sense, purely because I am quite sure that most business owners don’t purposely set themselves up to fail. In fact, business owners set up websites for the express purpose of improving their bottom line revenue numbers. So, why do so many of them ultimately not achieve this goal?

Like so many things in life, it boils down to this: FEAR. Fear of the unknown, and in this case, for a lot of business owners, that fear is directed at this one concept - search engine optimization. Why do they fear it?

Simply put - they don’t know search engine optimization. Or they know of it, but don’t understand how it works, or how to perform it. Again, I am not saying this in a negative sense towards the business owner, I am simply stating the facts.

But, if you, as the business owner, are willing to look at this situation from a business standpoint, and address it in the same light that you would address any part of your business that could be performing better, then you are already in the correct mindset to not only take corrective action,  but you can also position yourself to take advantage of this situation by taking the steps that your online competition is not taking.

In other words - your online competition more than likely is also not taking full advantage of search engine optimization concepts, and if that is the case, adjustments on your website now could pay huge dividends for your business down the road, and in the long term.

Why is this? Simply put, the major search engines will almost always favor a well optimized site over a site that has little or no optimization each and every time.  Every time that the search engines review and refresh their page rankings (organic search listings),  your site will have the opportunity to move higher in those rankings. 

Do you know where your business ranks for search terms you may be trying to rank for? Are you in the top 10 results in Google for your search terms?

Are you aware that, if you are not in those top 10 rankings (1st page of search results) that your chances of being seen by potential customers drops dramatically?  And more importantly - if you are not on that first page of top 10 rankings, who is?  Your competition?  How did they get there?

These are all questions you, as a business owner, need to be asking yourself, and assessing accordingly, if you own a business website.  I would like to provide you with a FREE white paper that addresses in great detail about why businesses fear SEO,  and how you can take advantage of this situation today.  Click HERE to download our FREE whitepaper entitled, “Why Busnesses FEAR SEO” today and start to position your company to overcome and overtake your online competitors  - and start getting some of that business your missing out on today!

Enjoy your weekend!

Michael

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • bodytext
  • del.icio.us
  • Facebook
  • Mixx
  • Google
  • De.lirio.us
  • Furl
  • Ma.gnolia
  • MisterWong
  • Netvouz
  • Propeller
  • Reddit
  • Simpy
  • Slashdot
  • Spurl
  • Taggly
  • Technorati
  • YahooMyWeb
  • StumbleUpon
Comments

Leave a Reply