Jun
24

Why A Business Blog Is So Important To Your Search Engine Marketing Efforts

Filed Under Online Advertising, ROI, SEM, SEO, Search Engine Optimization, content optimization, drive traffic, search engine marketing strategy, small business strategy, traffic conversion, traffic optimization 

By: Michael Plante

Trust me on this point, if you trust me on nothing else: You will kick yourself later for not setting up a business blog now.

Why is this?

Simply put, a blog is THE way to get your site visited by search engine spiders quickly, which in turn gets not only your blog, but your entire business site indexed very quickly.  And the more effort you put into your blog, especially in the beginning, the more results you will ultimately see in regards to traffic.  Traffic converts to customers.  Customers convert to sales. 

Blogs are by design considered “spider food”.  When used correctly, the inherent design of a blog attracts all of the major search engines, such as Google, Yahoo, and MSN.   You absolutely cannot go wrong when starting a business blog and using it to promote your business.

The strategy here is two-fold:  Get your links to your main money pages up on your blog through anchor text linking in the “links” section of your blog. These are static links and never go away. 

The other side of this is to post actual blog entries that highlight your services, and establish more anchor text links to those services (pages on your money site).   These posts are crawled by the SE spiders, and show up as posts in the search engine index.  As you get more comfortable with posting to your blog on a regular basis, you can set up additional posts for things such as discounts, special offers, etc.  There is no limit to what you can do to increase your business traffic conversion ratios with a blog.

When people search the internet, if they are using the keywords you establish, they will come up on these posts,  and hopefully, click on them to come back to your site.

Done right,  exploring and implementing this type of strategy is sure to pay off nicely in the longterm for your business site.   The links you establish will enable you to build higher rankings in the search engines,  and over time, will increase your traffic conversion rates.

Want to find out more about this strategy?  Contact Go Article Marketing LLC today for free information on how a business blog strategy can help your business compete effectively.

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