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Writing Articles to Gain Link Popularity and Increase Trust and Credibility – The Secret Most Overlook and do it Wrong.

As I look through my various forum links and review some of
my company email, I keep coming across questions relating to
generating inbound links to increase web site ranking. No
matter who you are, if you have a web site online you are
always looking for ways to improve your link popularity.
While most SEO practitioners will tell you that getting
other related, non-competing, websites to link to you should
be high on your priority list if you want better PR from
Google or better rankings, most web site designers miss the
most obvious way to get these valuable one way inbound
links. There is a way to do that plus generate additional
content for your web site at the same time. You can get
those quality inbound links while expanding your content
which will bring the search engine spiders to your web site
more often. By following my suggestions, you will be able to
kill two birds with one stone, and make your visitors happy
while increasing your rankings and making the spiders happy
all at once.

Everyone is an expert at something.

It’s true, everyone has many years of experience at
something. Maybe you have been in a job for the past 20
years and know just about every aspect of it, or maybe
you’ve been making paper airplanes as a hobby for just as
much time. Either way, you have 20 years of knowledge about
something that others could be looking for information to
read on those topics. Maybe you have already built a web
site taking advantage of that knowledge and are looking to
use it as a means to make a living, or maybe it’s about a
hobby and you want to make a living with that. Either way,
each of us has valuable knowledge that other people might
want. Why not take some time, sit down and think about your
business experience or hobby, and then write some “How To”
articles about it? If you have a web site that already uses
that hobby, or work experience, then it is a good way to add
content to your web site, and it’s also a good way to help
you get those inbound links you need to increase your
rankings.

Using the Knowledge to Gain Link Popularity through
Article Writing.

Let’s say you have 20 years of experience with a company
where the only thing you did was to conduct interviews to
hire new employees. Let’s further say you were so good at
this that it was the only thing your company wanted you to
do. Because your results were so good, it’s the only thing
you did do. Maybe your prospects always worked out and were
some of the hardest and most competent workers your company
ever hired. You could write some articles on how to
interview job candidates to get the best employees, or maybe
write articles telling job seekers what companies are
looking for in their potential employees. If you have a web
site for job seekers, or a web site for learning how to
interview employees, you could then use the articles for
additional web site content. It’s already a known and proven
fact that the search engine spiders can be conditioned to
visit your site more often through your patterns of adding
content. The more often a site updates, the more often the
spiders come to visit. The more often they visit, the better
chances that your web site will begin to jump in rankings
because it is viewed as a fresh content site that updates
frequently and would be more valuable to visitors.

Some might think there are just some topics so vague or
uninteresting that it wouldn’t be worth writing anything in
that topic area, but the professionals know there are
readers for almost any topic area, and no one topic is to be
avoided because of poor readership. It all comes down to
your writing style, ease of reading, and your credibility.
If you can write gripping content that pulls your readers in
and informs them, then it doesn’t matter what you write
about. In the end, the reader will be looking for you and
not your article. This is not something that happens over
night. It takes a lot of writing and a lot of time to hone
your skills to that point. It takes writing daily and
forcing oneself to try different topics. It’s good to start
out with what you like, but to become a professional and
have flexibility, you have to write about other things too.
Not only will this experience help you become a more
professional writer, it will also help to develop your
communication skills in the written format. As you continue
to use better forms of writing and grammar, you will begin
to write content pages for your site that rank better with
the search engines. It’s a win-win situation all the way
around.

Articles to Increase One-way Inbound Links and Web Site
Ranking.

Speaking of those rankings, that reminds me of those one-way
links I spoke about earlier. After you write your article,
you can submit it to other places online which will post it
to their web site, offer it to other web sites as free
content, or both. Most of these places will allow you to
submit your own information for an “Author’s Box” or
“Author’s Bio” area which they publish at the bottom of each
article. These are things like information about you, your
web site, and LINKS you can add back to your site. There you
go, instant high quality in-bound links without the need to
add the other web site’s link to yours, no begging, no
paying extortion amounts of fees for an ad, just good old
fashioned content to promote your own abilities and web
site. It’s the easiest way to get a one-way in-bound link to
your site IF you can develop your writing skills and your
content viewed as valuable to another web site. If you write
garbage, your information isn’t credible and is full of
factual holes, or your writing puts people to sleep, then
chances are that your articles aren’t going to do anything
more than waste your time. That’s why it’s critically
important to get into the habit of writing often and
learning the flow of your chosen language.

You see, the more you write, the more you train your ear to
listen to the written words, and the more you learn what
“sounds” right and what doesn’t quite seem to make sense. As
I write an article, I am talking within my mind while I
write. Yes, maybe I am a bit strange, but it works for me. I
add my intonations and elevate my voice for emphasis, and I
try to find ways to convey that in my writing. I’m no
“expert”, but this is what works for me, and I have a decent
amount of articles published, which means I must be doing
something right. WebProWorld and WebProNews seem to like me,
or at least my writing style or the topics I cover. Maybe
it’s just my sincerity LOL. Hey, I do my best. I try to
offer the facts and ensure that I do my research before I
write any article outside my field of knowledge. Character
helps to build a writer, and a healthy dose of commitment to
the reader doesn’t hurt either, but you have to find ways to
build credibility and trust. Without those two things,
nobody is going to read what you write, and if they do, they
aren’t going to be likely to click on links back to your
site. You have to get their attention and compel them to
want more of your writing. That’s what will make your
one-way inbound links even more valuable.

The Most MISSED Secret to Link Popularity through
Writing Articles.

OK, so now you have the knowledge to write articles and
submit them as a means to gain valuable one-way links to
your web site, what are you going to do with it? Are you
going to sabotage your own web site by failing to pay
attention to the link you formulate in the articles
submitted? The more articles I read, I tend to find a common
error repeated by authors all over the internet. Now
granted, these are writers, not SEO specialists, but this is
just an example where it pays to round out your knowledge in
many areas of web site promotion, ranking, and design. The
BIGGEST mistake I see authors make when attempting to gain
inbound links is the keywords they FAIL to use within those
links. You see, so many writers worry about branding their
name. That works just fine for writers building portfolios
for selling their copy writing abilities where name
recognition becomes the search term a searcher looks for,
but if you aren’t a writer and are just using your knowledge
to gain inbound links, then you need to use your keywords in
those links back to your web site. It’s so simple that most
times it’s overlooked. Many will also use a company name as
the link back to their web site. Many of my articles have
ended up that way because I overlooked the obvious too.
Nevertheless, by following this method, it is a sure way to
increase your company name, or your name, but does NOTHING
to increase the link popularity for the keywords applying to
your site.

Take for instance Sanders Consultation Group Plus. That’s my
company’s name. We provide web site design services, image
and graphical art services, business consultation services,
SEO services, and just about anything else to get your web
site promoted, up, and running. I tend to take a
page-by-page view of our site and link popularity. What I
mean by that is I take various areas, choose specific
keywords, and search terms I want our site to gain in rank
popularity. I have recently done some page optimizing for
our web site design area; incidentally, web site design has
been the most searched term for web site design services. It
corresponds to one of the services we offer, and it’s the
most popular search-term people use when searching for that
type of service. Let’s say I write an article talking about
web site design. The next article I write on web site design
will include the company name, Sanders Consultation Group
Plus, but it will also include the term “web site design”
linked to the page we have recently optimized for our web
site design services. As I already said earlier, this is
such a simple concept that most people often overlook, and
it can be a detriment to your link popularity goals. And as
we optimize each area of our site, I will continue to write
articles based on the area keywords and phrases, and will
then place links in my Author’s Box to link back to those
optimized pages.

It’s a reported fact that one-way in-bound links are worth
more than reciprocal links. However, for many web site
designers and webmasters, the ways to gain them has been
somewhat elusive. Many fear that imparting their knowledge
will give competitors an edge over the writer’s own
business. What most fails to consider is the number of
people that start out as the “do it yourselfer” and then
realize there is more work than they intended to do. When
they find your articles, you become a source for them to get
their work done without their need to invest large amounts
of time on the project. This is where the benefits of
article writing will pay off, especially if you gain
credibility and trust through your readers. Even if a
competitor does notice one of your articles, sometimes they
can be so impressed and overwhelmed that they’ll write
things about you, include links to you, and you still come
out on top. I’ve seen it happen before. Someone reads
something so profound that it changes his or her life. They
tend to tell others about the change and how the change
occurred.

Articles are a valuable way to get recognition, gain
reputation and credibility while increasing your link
popularity. Done wrongly, and it will do nothing but
increase your reputation and credibility. Done correctly,
and it can raise your ranking popularity and bring you added
customers on top of the other benefits. Take the time to
learn how to write effectively. Write daily and learn the
flow of your chosen language. Write truthfully and credibly.
Make sure to give provable facts while keeping the hype to a
minimum. Use keywords in your Author Boxes and find highly
trafficked sites to submit to. Learn to write in such a way
that engages your readers’ minds and makes them want to read
more of your writing. If you can do all this, not only will
you become a trusted expert, but you will also gain
increased traffic to your web site and leverage your web
site income goals through increased link popularity and
higher search engine rankings. At the least, it will give
you plenty of content to update your web site and increase
search engine spidering.

About the Author
James R. Sanders is the owner of Sanders Consultation Group Plus. He has been a webmaster and web site designer since 1997, and involved in self-employment ventures since 1992. He is presently a contributing author of NewbieHangout, and has been published through WebProNews. You can email him at webmaster@sanders-consultation-group-plus.com.

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